PurposeDiscover our Purpose, what moves and motivates us. Our reason to be. READ MORE Purpose and Strategy The Group’s business strategy is based on two pillars: Dimension and Value Creation. READ MORE History The origin of the José de Mello group dates back to the 19th Century. Despite its recent restructuring process, it remains a family-owned undertaking. READ MORE PEOPLE INNOVATION SUBSIDIARIES MEDIA The José de Mello Group cultivates a forward-looking approach and capacity to find innovative alternatives and solutions by avoiding routine, engaging in dialogue and embracing change.